The First Principles Approach
Physics is a fascinating subject to study, because you’re consistenly testing and exploring in order to understand the fundamental laws of the universe.
Our “secret weapon” in marketing isn’t secret – we just break down problems and goals to their most basic principles, and build up from there.
Work Backward to Go Forward
The journey of a thousand miles begins with a single step, but if you don’t know where your destination is first, that step might take you further away from where you want to go.